40 years story

JOI S.r.l. (Juraline Optique Italia) begins its professional activity in June 1974, commercializing onto domestic market French frames under the registered trademark “M. Morel”, already operative in French Jura’s optical industrial area, from which JOI takes its own name. In 1978, it adds to the preexisting frames collection the new line of products for glasses’ cleaning named “SICLAIR – SINETT”, by commercializing the first disposable moistened towels produced by SI International, nowadays part of Republic Technologies International Group. In the early ‘80s, JOI acquires the brand “PANOPLY” from INTERLENTI (today INTERCAST – Essilor Group), through which it takes over and increases polarized sunglasses’ distribution, as well as the first sun lenses and optical lenses in 8 different polarized colors, in addition to the first glasses for use at the personal computer in 1987. During the next 20 years, JOI implements its wide set of “PANOPLY” products by bringing onto market the earliest polarized-kids-glasses made of soft rubber. In 2006, after the detachment from the French firm “M. Morel”, JOI starts its new project intended to completely satisfy its customers by proposing a large selection of new products (such as reading glasses, accessorizes, frames components, frames for kids-glasses, etc.).


Joi offers opticians a vast range of certified products in total compliance with current regulations and is particularly careful to guarantee high quality and a high-level service post-sales.